How To Come Up With A Good Blog Tag Line

How to Write the Best Tagline for a Blog Do you struggle to keep readers on your site?

Do you wish more would stick around and become loyal readers?

Here's the thing. Even if you have great content, you could still be missing one important element that is key to having a successful blog.

What is it?

It's a tagline.

Why is a blog tagline so important?

The tagline for your blog lets readers what they need to know. The best tagline for your blog includes what your blog is about, and if your blog is for them. That's the point isn't it? To attract your ideal reader and get them to stick around. To speak to them and have them say "Hell, yeah! This blog is for me!"

And how are they going to know you're speaking to them, if they can't figure it out?

If readers are landing on your site and it's not immediately clear what you blog about and who you serve, you could be missing out on tons of readers.

Don't make people click around to find out what you're about. Cause to be honest, very few of them will.

Your value needs to be instantly clear.

This is where your tagline comes into play.

What a Good Tagline Does

A good blog tagline should tell readers EXACTLY what you're blog is about. Forget fancy, cutesy taglines. Interesting and fun words are great, but it if it doesn't actually portray what your blog is about, it's still useless.

Your tagline should either say what you do, or who you do it for.

Let's look at some pretty awesome taglines.

The Branded Solopreneur's tag is Visual Strategies and Branding Badassery. Dre tells you exactly what she offers, complete with some badassery.

Kyla Roma, business coach, has a tagline that says, Digital Strategy for Ridiculously Passionate Doers. Not only does she tell you what she offers, she tells you who it's for. (By the way, I've worked with Kyla, and she's just as awesome as her tagline is.)

Reboot Authentic uses the tag, Become Someone Worth Following, promising to teach you just that.

Donna Merrill Tribe blogs about, Blogging and Online Marketing … Made Simple. To the point, and who doesn't like things simplified and easy?

Leaving Work Behind uses the tagline, quit your job and build your best life. I mean, omg yes!

Here's another "I gotta have that!" tagline. Entrepreneurs Journey has the tagline, Live the Laptop Lifestyle.

Writing Your Own Tagline

Okay, so how do you come up with your own epic blog tagline?

First, what is it you do? Forget trying to be clever here, just think what you do or teach. It can be blogging, branding, homeschooling, event planning.

Remember, the point is to tell people what you do.

Next, who do you work with? Entrepreneurs, creatives, stay-at-home moms, soccer players? (okay, that last one is random. But my son is starting soccer so it popped into my head). You want to get specific here.

Then, jazz it up a bit. Ask yourself:

Are there any other names for what I do? A thesaurus works great here.

What about different names for people I work with?

And, what words describe how I want people to feel about my blog and my business? What words convey the benefits of my blog?

Now play around with words. Come up with something that's interesting, engaging, but doesn't completely stray from the purpose of your blog and your people.

But wait. What if your blog is your name?

You can still tell people what you do!

Example:

Elna Cain is a Freelance Writer and Coach.

Kyla Roma is a Business Coach and Digital Strategist (yes, she kinda has two taglines.)

If you don't have a clear tagline on your blog, you could be missing out on a lot of readers. Why? People want to know if a site if something they're interested in as soon as they land on it. If they can't immediately figure it out, most often they will bounce. Stop losing precious readers by making sure you have an awesome blog tagline that instantly tells people what you do and who you do it for.