This site may earn affiliate commissions from the links on this page. Terms of use.

Google beat Apple tree to smartwatches by a year when information technology released the first Android Wear devices in 2014. A lot of manufacture watchers were expecting smartwatches to be the next must-accept gadget, merely even Apple hasn't sold as many wearables equally it had hoped. Early leaders in smartwatches like Pebble accept also gone out of business. This is the backdrop for Google's struggle with Android Clothing. Afterward several years of fumbled updates and questionable feature changes, Google is wiping the slate clean. Android Habiliment is now Wearable OS. Oh, if only the name was all that needed fixing.

Nosotros got our first hint of a clothing rebranding a few days ago when several users got updates to the Android Wear app for Android. The app included the new Wearable OS branding, and now Google is rolling it out to everyone. Android Wear users won't need to look on a total OTA update for their watches. The rebranding shows upwardly on the sentry and phone client after installing the latest version of the app.

According to Google, Article of clothing Os is a better name because it recognizes that one-third of new Android Wear users were pairing their watches with an iPhone. That's the nigh shocking part almost the re-branding. With a big iOS user base, Google didn't desire the "Android" branding hanging effectually. Article of clothing Os is notwithstanding a version of Android, of grade. Information technology's currently based on Android 8.0. Wear OS

It looks like the new name is the but substantive modify for Google's wearables platform, which is a shame. It really could employ a lot more piece of work. Ever since Vesture 2.0 last year, Google has insisted on making Android Wear comport more than like a standalone device. In that location's a Play Shop client on the watch, and notification settings are completely separate from the telephone. Information technology's no longer an extension of your telephone, which is where I think smartwatches brand the almost sense. Doing anything complex on a tiny watch screen is tedious and unnecessary.

Speaking of tiresome, Google has noted Wear Bone notifications are more "glanceable" cheers to a darker background. That's nice, but the notifications are nevertheless handled poorly. On your phone, most apps packet their notifications to save infinite, and then you can expand them individually. Android Wear used to do this, but Wearable two.0 changed that and Wear OS continues this dubious tradition. All notifications are a separate screen. If you've gotten ten emails since you final looked at the watch, you need to swipe through x screens earlier you lot can get to anything else on your watch. Delightful.

Device makers are fleeing from the platform, and a new proper noun won't bring them back. Motorola, Asus, Sony, and others take officially stepped dorsum from Wear Os. Other OEMs like LG and Huawei are just in a holding blueprint; not officially quitting, but also non releasing any new watches. This but leaves smaller players and a few traditional watchmakers like Fossil and Tag Heuer. In fact, nigh of the traditional scout brands notwithstanding making devices are licensed by Fossil. Information technology's basically conveying Wear OS right now.

To a certain degree, Google shares the blame with Qualcomm. The chipmaker has been slow to launch capable processors for smartwatches. Early on devices used smartphone fries, and the electric current Habiliment 2100 scrap is based on an aboriginal, inefficient manufacturing procedure. That makes Wear Os watches consume also much battery and perform poorly.

The Wear Bone rebranding could near fool you lot into thinking Google cares about wearables, but I don't buy it. I'll believe Google cares about Wear Os when it releases a Pixel watch. Possibly the rebranding is simply the first stride. However, information technology'll be harder to believe that if Google doesn't announce big Wear Bone changes at I/O in a few weeks.