Conversion Tracking Helps You Improve The Return On Investment

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Conversion Tracking Helps You Improve The Return On Investment (ROI) From Your Online Advertising Because It:

shows you which ads lead to customer actions that have value for your business
focuses on getting customers to complete an online purchase
automatically gives you personal details about the people who convert
measures trends relating to the search terms people have used before seeing your ad

Correct Answer: shows you which ads lead to customer actions that have value for your business

Conversion Tracking Helps You Improve The Return On Investment (ROI) From Your Online Advertising Because It:

Answer Explained in Details about shows you which ads lead to customer actions that have value for your business: ROI is the ratio of your net profit to your costs. It's typically the most important measurement for an advertiser because it's based on your specific advertising goals and shows the real effect your advertising efforts have on your business. The exact method you use to calculate ROI depends upon the goals of your campaign. With AdWords conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more. Depending on the type of conversion you're tracking, the setup process is different, so the first step in setting up conversion tracking is choosing a conversion source, or where your conversions come from.

if you have more query regarding this question, then please do visit the link for more details: https://support.google.com/adwords/answer/1722022?hl=en

To learn more about Google Ads Fundamentals Assessment: Skillshop Display Certification

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