8. How Can The Amount Of Data In A Sampled Google Analytics Report Be Increased?

Google Analytics for Beginners Answers

Google Analytics for Beginners Answers – Analytics Academy shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

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Units covered under Google Analytics for Beginners Course:

Unit 1: Introducing Google Analytics
- Lesson 1: Why digital analytics?
- Lesson 2: How Google Analytics works
- Lesson 3: Google Analytics setup
- Lesson 4: How to set up views with filters
Unit 2: The Google Analytics Interface
- Lesson 1: Navigating Google Analytics
- Lesson 2: Understanding overview reports
- Lesson 3: Understanding full reports
- Lesson 4: How to share reports
- Lesson 5: How to set up dashboards and shortcuts
Unit 3: Basic Reports
- Lesson 1: Audience reports
- Lesson 2: Acquisition reports
- Lesson 3: Behavior reports
Unit 4: Basic Campaign and Conversion Tracking
- Lesson 1: How to measure Custom Campaigns
- Lesson 2: Tracking campaigns with the URL Builder
- Lesson 3: Use Goals to measure business objectives
- Lesson 4: How to measure Google Ads campaigns
- Lesson 5: Course review and next steps

What is Google Analytics for beginners?

Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate theGoogle Analytics interface and reports, and set up dashboards and shortcuts.
How long is Google Analytics certification good for?

Once you pass thisexam, you get acertificate fromGoogle through which you can demonstrate your proficiency inGoogle Analytics to your client/employer. Thiscertificate isvalid for 12 months from the date you passed thisexam. You need to retake thisexam every 12 months to keep thecertificate valid.
How long does Google Analytics for beginners take?

If you go through all the course content sequentially, we expect the course to take 4-6 hours to complete, depending on your level of familiarity with the course content.

Total questions: 40
Validity: 24 months

Google Analytics for Beginners Exam contains the following questions:

Assessment 1: Introducing Google Analytics

Using tracking code, Google Analytics can report on data from which systems?

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E-commerce platforms

Mobile Applications

Online point-of-sales systems

System not connected to the Internet

To collect data using Google Analytics, which steps must be completed?

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Install Google Analytics software on your desktop

Create an Analytics account

Add the Analytics tracking code to each page of your site

Download the Analytics app

The Analytics tracking code can collect which of the following?

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Language the browser is set to

Type of browser

User's favorite website

Device and operating system

When will Google Analytics end a session by default?

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After 30 minutes, regardless of user activity on your website

Once the user opens another browser window

When a user is inactive on your site for 30 minutes or more or closes a browser window

At noon every day

Once Google Analytics processes data, it's stored in a database where it can't be modified.

Which represents the hierarchical structure of a Google Analytics account from top to bottom?

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View > Account > Property

Property > Account > View

Account > View > Property

Account > Property > View

A user with "edit" permissions at the Account level will automatically have "edit" permissions at which other levels?

To locate a property's Analytics tracking code, which sequence of steps should be followed?

View Answer

"Admin" tab > "Tracking Code" > "Tracking Info"

"Admin" tab > "Tracking Info" > "Tracking Code"

"Reporting" tab > "Audience Reports" > "Tracking Code"

"Audience Reports" > "Settings" > "Tracking Code"

To use Analytics to collect website data, what must be added to the website page HTML?

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PHP tracking code

Google Analytics account number only

Google Analytics tracking code

A permissions button

Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

View Answer

Immediately after the opening <head> tag of your website

Immediately before the closing </head> tag of your website

Immediately after the opening <body> tag of your website

Immediately before the closing </body> tag of your website

Assessment 2: The Google Analytics Interface

What feature would be used to compare two date ranges in a report?

View Answer

Hourly, Day, Week, Month views in the time graph

Real-time reports

Date range comparison

Account selector

What does the "Users" metric measure?

View Answer

The total number of visits to your website

Users that had at least one session on your site in the given date range

Users that landed on the homepage of your website

Users who have signed up to an email newsletter on your website

What is the "Bounce Rate" in Google Analytics?

View Answer

The number of times unique users returned to your website in a given time period

The percentage of sessions in which a user exits from your homepage

The percentage of total site exits

The percentage of visits when a user landed on your website and exited without any interactions

What is a "dimension" in Google Analytics?

View Answer

The total amount of revenue a business has made in a given date range.

An attribute of a data set that can be organized for better analysis.

A comparison of data between two date ranges.

A report that offers information about your audience.

What is a "metric" in Google Analytics?

View Answer

A dimension that can help you analyze site performance.

The dates in your date range.

A segment of data separated out in a report for comparison.

The numbers in a data set often paired with dimensions.

Explanation: Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.

Read more here: https://support.google.com/analytics/answer/1033861

What is a "secondary dimension" in Google Analytics?

View Answer

An additional widget you can add to a dashboard for more specific analysis.

An additional metric you can add to a report for more specific analysis.

An additional dimension you can add to a report for more specific analysis.

A visualization that allows you to view understand the impact of your data.

Explanation: Secondary dimension actually let you analyze the report more specifically.

Which Google Analytics visualization compares report data to the website average?

View Answer

Pivot view

Comparison view

Performance view

Percentage view

How can the amount of data in a sampled Google Analytics report be increased?

View Answer

Apply additional filters

Remove the Secondary Dimension

Choose "Faster response" in the sampling pulldown menu

Choose "Greater precision" in the sampling pulldown menu

View Answer

Dashboard only

Data only

Dashboard and data

Neither dashboard nor data

When a dashboard is shared, users can edit the dashboard configuration.

Assessment 3: Basic Reports

What setting must be enabled to view data in Demographics and Interests Reports?

View Answer

Content Grouping

Advertising features

User permissions on the view

In-Page Analytics

What report would best help identify potential browser issues with website traffic?

View Answer

The Active Users report

The New vs Returning report

The Browser & OS report

The Source/Medium report

What report shows what mobile devices were used to view a website?

View Answer

The Exit Pages report under "Site Content"

The Landing Page report under "Site Content"

The Engagement report under "Behavior"

The Devices report under "Mobile"

Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

View Answer

Source, Keyword, Campaign name

Source, Medium, Keyword

Source, Medium, Campaign name

Medium, Keyword, Campaign name

Which "sources" are available in Google Analytics?

View Answer

(select all that apply)

googlemerchandisestore.com

(direct)

Google

Which "mediums" are available in Google Analytics?

View Answer

(select all that apply)

Organic

CPC

Referral

mail.google.com

Which "channels" are available in the default Channels report?

View Answer

(select all that apply)

Organic Search

Direct

Display

Device

What report can show how particular sections of website content performed?

View Answer

Location

Content Drilldown

Frequency and Recency

Top Events

What report lists the website pages where users first arrived?

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Events > Pages

All Pages

Exit Pages

Landing Pages

What report should be used to check if users are leaving from important pages on your website?

View Answer

Landing Pages report

All Pages report

Exit Pages report

Pages report under Events

Assessment 4: Basic Campaign and Conversion Tracking

Which three tags does Google Analytics require for accurate campaign tracking?

View Answer

Medium, Source, and Content

Medium, Source, and Campaign

Campaign, Content, and Term

Source, Content, and Term

Which tags are standard Google Analytics campaign parameters?

View Answer

utm_adgroup

utm_source

utm_medium

utm_content

To quickly generate campaign tags, what tool should be used?

View Answer

The Measurement Protocol

The Segment Builder

The URL Builder

The Goal Selector

Which formats may be used to add a custom campaign parameter to a URL?

View Answer

www.googlemerchandisestore.com/?utmcampaign=fallsale

www.googlemerchandisestore.com/?utm_campaign=fallsale

www.googlemerchandisestore.com/?utm_campaign=fall_sale

www.googlemerchandisestore.com/?utm_campaign = fall sale

Which are examples of Goals in Google Analytics?

View Answer

Making a purchase

Signing up for a newsletter

Completing a successful Google search

Submitting a contact information form

When creating a Goal in Google Analytics, which are required?

View Answer

Goal Name

Goal Type

Goal Slot ID

Goal Funnel Visualization

If the Google Merchandise Store sets up a URL goal of "/thankyou" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will count as goals?

View Answer

/thankyou.html

/thankyou.php

/thankyou/receipt.php

All of the above

Google Ads lets users advertise on which properties?

View Answer

Google Search

Google Display Network

DoubleClick Campaign Manager

Google AdSense

Enabling auto-tagging does what?

View Answer

Adds Analytics tags to campaign URLs

Adds Google Ads tags to campaign URLs

Adds campaign hyperlinks to wpebsite pages

Adds Analytics tracking code to website pages

What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?

View Answer

Campaigns

Keywords

Bid Adjustments

Destination URLs

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